Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
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Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks.
Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services.
Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media.
Web design is a Web development process for creating a website that focuses on aesthetic factors like layout, user interface and other visual imagery in order to make the website more visually appealing and easy to use
Search Engine Optimization (SEO) is the process of getting traffic from free, organic, editorial, or natural search results in search engines. It aims to improve your website's position in search results pages.
Brand building is the process that implies using direct advertising campaigns to boost brand awareness, promote a specific product, establish connections and provide value to the target audience.
Pay-per-click (PPC) is an online advertising model in which an advertiser pays a publisher every time an advertisement link is “clicked” on.The pay-per-click model is offered primarily by search engines (Google) and social networks (Facebook).
Google My Business allows you to provide details and photos of your business, including your location, services, and products. Creating this free profile is a great way to increase your visibility across Google services.
Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages. It is the practice of marketing a business using paid advertisements that appear on search engine
